Copywriting that completely transforms your marketing material.
You know your business best. You're the expert on all the ins and outs of your product or service. And, it's more than likely that you (or one of your team members) can write darn good too!
You can write, so what's the problem?
There's an itty bitty issue that prevents you from writing persuasively about your business....You (and your staff) are too close to it.
If you're like the majority of business owners, you can't help but write ad infinitum about your features. Be it a state-of-the-art facility, a new loan program or an upcoming launch, you want your website visitors to know all about it.
Your so focused on jam packing all of your features into your marketing materials, that you miss the main point:
Your website visitors don't care about you. They care about what YOU can do for THEM.
That's where I come in. I research your customers until I know them inside and out. In fact, a large portion of my time is spent figuring out who your target market is, what makes them tick and how they select a business in your industry.
In fact, I've developed a secret sauce to doing research that helps me quickly and easily identify why your target market selects one vendor over another. This solid foundation allows us to position your business as the solution to your market's problem.
I show your target market how your business solves their problems.
People buy for emotional reasons. Everyone wants to solve their problems. If they didn't, they wouldn't be called "problems." When you position your business as a solution - one that your target market not only needs but desperately wants - you win.